New york based company Metrokane:

Metrokane designs housewares products that are unique and proprietary with broad consumer appeal.
We never offer so-called "commodity merchandise" -- products that are virtually interchangeable with those of other companies. We provide our retailer customers with high-visibility, promotional products that build traffic and generate "plus business."
So in a nutshell, our purpose is to grow our business by growing the business of the retailers we sell to.